Introduction Artificial intelligence is no longer a side project in enterprise resource planning (ERP). In the 2026 wave 1 release of Microsoft Dynamics 365 Business Central, Microsoft introduced the ability to build and manage custom AI agents directly inside the application. Instead of waiting for vendorโprovided automations, operations teams can design agents that monitor events,…
Introduction: the shift to agentic personalization Customer interactions are evolving. Traditional personalization used static rules and purchase history, but outcomes are stalling. According to industry analysis, the effectiveness of simple purchase-history-based recommendations dropped by nearly a quarter compared to early generic algorithms. Customers increasingly expect relevant, timely guidance and dislike robotic chatbots or irrelevant ads.…